- By Mark Nugent
- |
- Aug 27, 2024
Numerous studies have shown the positive impact of digital coupons on in-store visits. The convenience and accessibility of receiving coupons directly on their phones motivate customers to make a trip to the store.
Learn how SMS digital coupon delivery can effectively drive in-store visits. Explore the benefits and best practices for implementing this powerful marketing strategy.
Start with the Offer using Interstitial Pages
On mobile devices, interstitial pages offer a simple way to capture opt-ins. With the popularity of SMS marketing and highopen and engagement rates, mobile opt-ins are now essential for businesses to make connections with potential customers. These pages offer a frictionless way to present and secure consent for SMS communications, paving the way for effective lead nurturing and customer engagement.
Two Thumb Clicks No Typing for this Offer
Forget the old “text-to-join” methods that involved too many steps and led to drop-offs. Entry point automations that use the native SMS app on users’ phones streamline the process. This modern approach has proven to boost opt-in rates significantly, with businesses reporting a 71% conversion rate (clicks and scans vs. opt in contact list size).
Clear Call-to-Action (CTA)
The CTA should be concise, compelling, and clearly communicate the value proposition of opting in. Use action-oriented language, such as “Subscribe Now,” “Get Coupon,” or “Claim Your Offer,” to motivate visitors to act. The CTA button should be visually prominent and easy to tap on a mobile screen.
How to build interstitital in TextingOnly SMS Marketing and Communications Platform: YouTube Video-
Learn how to effectively deliver in coupons using the TextingOnly platform—just one of our entry point tools—for mobile opt-in to SMS automation.
Tools for Publishing- QR Codes, Mobile Links, and Interstitial Pages
TextingOnly’s SMS Marketing and Communication platform seamlessly creates interstitial pages as part of the platform, collecting opt-ins and triggering automated SMS campaigns.
Use Case: Automotive Groups with Multiple Service Lines
Automotive groups with diverse service lines, such as tire centers, oil change centers, and transmission repair shops, can use interstitial pages and SMS automations to boost customer engagement and drive sales.
- Entry Point Automations: Use interstitial pages for users to select from mutiple offers and consent for SMS communications.
- Interactive Text Response (ITR): Offer an interactive text response menu allowing customers to choose their desired service line or request information.
- Simple Opt-in List: Give a straightforward way for customers to subscribe to receive updates and offers.
- Coupon Redemption: Send mobile coupons with unique QR codes for in-store redemption, incentivizing customers to visit and make purchases.
- POS Integration: Tie purchases to Campaigns using QR codes from your POS to track the effectiveness of SMS campaigns and measure ROI.
By implementing this strategy, automotive groups can create a seamless customer experience, from first opt-in to post-purchase follow-up, fostering loyalty and driving repeat business.
Interstitial pages are a tool for mobile opt-in and lead generation. By combining them with SMS automations and TextingOnly’s platform, businesses can create personalized and engaging customer experiences that drive conversions and increase communications.