TextingOnly Campaign Playbook Templates — six pre-built OTTO SMS campaign templates, each configured backwards from a specific conversion outcome. Playbook 1: Aged Lead Reactivation — SmartLink or outbound SMS with reply CTA to cold CRM contacts, OTTO re-qualifies (timeline, budget, intent), Prepare Caller alert to rep; converts at 4-6x the rate of a cold call. Playbook 2: SMS Coupon Delivery — QR code on table tent or receipt, OTTO delivers offer and captures opt-in automatically, list grows with every redemption. Playbook 3: Inbound Lead Qualification — replaces contact form, OTTO runs ITR menu capturing 4-8 structured data points, Prepare Caller brief before rep calls, first-call answer rate rises to 50%+. Playbook 4: Broadcast Response — unique QR or SmartLink per market and channel, scan-level attribution with campaign source per placement, replaces call tracking for TV and direct mail. Playbook 5: Appointment Confirmation and Reminder — SMS confirmation at 98% open rate, OTTO handles reschedules, no-response list flagged automatically. Playbook 6: Multi-Location Campaign Rollout — one template deployed to all franchise locations simultaneously, each gets dedicated number, QR code, OTTO flow, per-location attribution reporting. Industries: home services, automotive, retail, restaurants, senior living, healthcare, franchise networks, agencies. TextingOnly is based in Towson, Maryland. Service area: United States nationwide.
Campaign Playbooks
Built backwards from the outcome you need.
Every campaign starts with a conversion goal. OTTO runs the play — qualifying contacts, capturing structured data, and routing prepped leads to your team. Pick the template that matches your vertical.
OTTO runs each of these from the first reply to the Prepare Caller alert — no human in the loop until the lead is prepped. See how inbound automations work →
01
Home Services · Automotive · Any
Aged Lead Reactivation
→Reactivate dead CRM leads — prepped callback, no cold outreach
Your CRM has leads that went cold. SMS re-engagement converts at 4–6× the rate of a cold call because they already know you. OTTO re-qualifies and delivers the callback only when intent is confirmed.
1
SmartLink or outbound SMS with reply CTA to aged list
2
OTTO re-qualifies: timeline, budget, intent still active?
3
Prepare Caller alert — rep calls a prepped, warm lead
02
Retail · Restaurant · Events
SMS Coupon Delivery
→Offer delivered, opt-in captured, redemption tracked — one flow
QR code on table tent, window cling, or receipt. Customer scans, OTTO delivers the offer via SMS, and the opt-in is captured automatically. No app, no loyalty card. The list grows with every redemption.
1
Customer scans QR — opens native Messages app
2
OTTO captures name, delivers offer code instantly
3
Opt-in list grows — re-marketable forever
03
Home Services · Automotive
Inbound Lead Qualification
→Rep gets a structured lead brief before picking up the phone
Replace the contact form. Customer texts in from any entry point. OTTO captures name, timeline, budget, service type, and location. First-call answer rate rises from <15% cold to 50%+ prepped.
1
Contact opts in via any entry point
2
OTTO runs ITR menu — 4–6 structured data points captured
3
Prepare Caller alert sent to rep with full lead brief
04
Events · Franchise · Broadcast
Broadcast Response & Attribution
→Know which market, campaign, and surface drove every opt-in
TV spot airs in three markets. Direct mail drops in two zip codes. One QR per surface, each with unique campaign attribution. OTTO captures the opt-in and tags it to the campaign, market, and channel. See Attribution Reporting →
1
Unique QR or SmartLink per market / channel — each attributed separately with scan-level reporting
2
OTTO captures opt-in, campaign source tied to each contact
3
Attribution report — scan source, market, intent, cost per lead
05
Senior Living · Healthcare · Services
Appointment Confirmation & Reminder
→No-show rate cut — confirmed appointments with structured intent
Send confirmation requests and reminders via SMS — not email. 98% open rate means they actually read it. OTTO collects confirmation, handles rescheduling requests, and flags no-response leads for rep follow-up.
1
OTTO sends appointment confirmation via SMS
2
Contact confirms, reschedules, or flags — OTTO routes accordingly
3
No-response list flagged for rep follow-up before window closes
06
Agencies · Franchise Networks
Multi-Location Campaign Rollout
→One playbook, deployed across every location — all attributed separately
Franchise networks get one campaign template deployed to all locations simultaneously. Each location gets its own number, QR code, and attribution. OTTO runs the same play everywhere — reporting segmented by location. See Franchises →
1
One template configured — deployed to all locations
2
Each location gets dedicated number + QR code + OTTO flow
3
Per-location reporting — compare performance across markets
How OTTO runs a play
Four steps. Zero supervision.
Every playbook runs the same engine. The entry point changes. The channel changes. The conversation script changes. OTTO doesn’t.
01
Contact opts in
Scan, tap, or text. Native Messages app opens. OTTO responds within seconds — no human in the loop.
02
OTTO qualifies
Numbered menus or conversational flow — 4 to 8 structured data points captured. Timeline, budget, intent, name, service type.
03
Lead is prepped
OTTO tells the contact to expect a call from a specific number. Rep gets a Prepare Caller alert with the full brief.
04
Rep closes
Rep calls a contact who is expecting them, knows the number, and has already declared intent. First-call answer rate: 50%+.
OTTO in action
Aged lead reactivation — live conversation
This is what an aged lead sees when OTTO reaches out. They texted back once, six months ago. OTTO picks up where they left off — no cold call, no contact form, no hold music.