TextingOnly + Direct Mail
Modernize direct mail marketing campaigns with TextingOnly SMS automations. Bolster existing campaigns or create new texting-focused initiatives.
Scanning a QR code instantly launches an SMS window on the user’s phone, where they can answer pre-defined questions within the message window. Their responses are then automatically sent to your business via email or text message.
Collect Zero Party Data in Direct Mail
Automate lead generation by offering SMS conversations from direct mail marketing campaigns. Improve the lead qualification process and get better results. Easily ask qualification questions inside of the SMS framework on a prospect’s phone.
Modernize Direct Mail Campaigns
SMS is convenient, personable, and quick. SMS produces a high response rate, a higher engagement rate, and a higher percentage of truly qualified leads. Get in touch with us today to learn more about automated SMS lead generation.
OTTO + Direct Mail Overview
Lead qualification with prospects is handled via conversational SMS. Gather initial information via text after the user scans a QR code on a piece of direct mail.
TextingOnly will report on scans, location of scan, partial leads fills, completed conversations with message ID, and campaign information.
Print-to-SMS Automations
- QR Code Generation
- GEO Data
- Message ID (Caller ID for SMS)
- MMS Capabilities
- Customizable No-Code Data Collector
- Spanish/English Translations
- Automated List Building
- Engagement Funnel Analytics
- Lead Notification System
OTTO with QR Code for Lead Generation
SMS-based Lead Qualification
Allow prospects to interact directly with a customized text bot for lead qualification. Gather initial information via text.
One-to-One Follow-up Messaging
Send personalized messages from a local phone number to better engage leads. Customize interactions as needed.
Capture Enhanced Data & Info
Gain additional insights like household income, length in home, home value, presence of children, and educational levels.
Lead Dashboard & Management
Easily view and manage leads in a convenient online dashboard. Gather new prospect data and information for next steps.
Direct Mail Lead Generation
Personalize interactions
OTTO can help you to personalize interactions with leads and customers by using their name and other personal information. This can make your interactions more relevant and engaging.
Automate repetitive tasks
OTTO can automate repetitive tasks, such as sending out SMS messages, qualifying leads, and collecting customer questions. This can free up your staff time to focus on more important tasks.
Track and measure results
OTTO provides detailed analytics so you can track and measure the results of your lead funnels. This information can be used to improve your campaigns and processes over time.
How OTTO works
Step One
A QR Code is placed on a direct mail piece and programmed to open SMS on the user's phone. Once the user scans the QR code, the SMS conversation begins.
Step Two
Once the prospect hits send from the opt-in message, the lead qualification funnel launches. The SMS conversation and lead data collection is underway.
Step Three
Once a prospect completes the qualification funnel via SMS, a new lead alert is delivered via email. Lead details can be viewed in the dashboard.
Easy Sales Follow Up
Once the prospect completes the questions, they can receive a custom message with verified contact info. This can ensure a more successful follow-up.